Customer Experience Strategy


What does it take to drive more customers to your business? Do you need to lower your prices to compete with your rivals? Or maybe you should create another product line to attract a new audience? While these tactics can work in some instances, it’s not guaranteed to increase your revenue. If you look at what your customers are demanding, then you’ll see a trend among top-selling brands: Great customer experiences (CX). We find that an astounding 96% of customers say their experience with a business determines their loyalty to that brand. And it appears to be true — roughly 84% of companies that work on their customer experience strategy report an increase in revenue. Some see their bottom line increase between 4% and 8% (compared to others in their industry, who ignore adopting a CX strategy). So what can you do to reap the benefits of customer experience craze?…