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What’s the #1 thing customers care about when dealing with a brand? Is it: A) prices B) delivery methods C) product selection D) ease of ordering E) payment options F) stellar customer support G) All of the above If you chose G, then you’re on the right track. When you tie these all together, you have what’s called a great customer experience. And guess what — if you can excel at this, you have a high potential of turning customers into loyal fans. Unfortunately, B2C companies are struggling with this (some of which don’t even know it!). Let’s review why customer experience is so important and what it takes to make yours excellent. Why a Great Customer Experience is a Must-Have According to a report by Acquia, a good customer experience is a driving factor for success. Roughly 72% of consumers say they’re loyal to certain brands, but a single…